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axytos at the E-Commerce-Tage online: The return of direct debit

The E-Commerce-Tage online from 25 to 27 April 2023 offer three days of practical lectures and discussion rounds with proven retail experts, i.e. concentrated e-commerce knowledge that can be accessed online from anywhere. The white label BNPL enabler axytos will be represented with two very different forums: On 26 April at 10:30, axytos CSO Dr. Jörg Seelmann-Eggebert will explain in his keynote ‘The Return of Direct Debit’ why this payment method, which has been further developed by axytos, is perfectly suited for recurring payments and continuing obligations. On 27 April at 13:00, Franz Trescher from puzzleYOU, Dr. Georg Wittmann from ibi research, axytos CEO Christoph Ruoff and Dr. Seelmann-Eggebert will discuss the importance of payment in customer management in a Meet & Talk with the participants.

axytos and the return of direct debits

The SEPA Direct Debit (Single Euro Payments Area), which is recognised throughout the European payment area, has been in existence since 2009. In 2021, almost 11.8 billion transactions in cashless payment transactions were carried out by SEPA Direct Debit in Germany. The SEPA Direct Debit Scheme is particularly useful when it comes to regular payments but different payment amounts, as is the case with telecommunications companies, for example. In order to make the billing of its products as simple as possible, a large German service provider is now using the intelligent, payment-guaranteed direct debit procedure from axytos.

The FinTech’s cloud-based platform infrastructure allows telcos to increase customer satisfaction, strengthen customer loyalty and reduce costs at the same time in the extremely fast-moving mobile market.

axytos CSO Dr. Jörg Seelmann-Eggebert: “The unlimited application areas of the axytos platform for the entire customer financial lifecycle are not only convincing for e-commerce, banks or PSPs. Telcos can also use axytos to increase customer satisfaction, strengthen customer loyalty and reduce costs at the same time.”

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Meet & Talk with axytos: How does 100 per cent merchant centricity work?

It’s no secret in e-commerce that PayPal, Klarna and Co. bring buyers into the online shop with their wide range of payment methods, but that their black box concept, the loss of an important customer interface and the immense marketing power also draw buyers away. So does it make strategic sense for merchants to offer payment methods such as purchase on account, direct debit or partial payment in their own name, but still with a payment guarantee?

axytos CSO Dr. Jörg Seelmann-Eggebert and axytos CEO Christoph Ruoff are convinced: “With its 100 percent merchant-centric solutions, the white label BNPL enabler axytos ensures that merchants maintain customer relationships, develop customer value through individual communication measures and avoid friction. The enhanced axytos Invoice Purchase 3.0, for example, is a welcome addition to the offerings of the big players.

Participants of the Meet & Talk: ‘From buyer to customer – the importance of payment in customer management’ on 27.04.2023 at 13:00 are Franz Trescher from puzzleYOU, Dr. Georg Wittmann from ibi research, axytos CSO Dr. Jörg Seelmann-Eggebert and axytos CEO Christoph Ruoff.

Already on 26.04. at 10:30 axytos CSO Dr. Jörg Seelmann-Eggebert will give his keynote ‘The return of direct debit’.

Participation in the E-Commerce-Tage online from 25 to 27 April 2023 is free of charge:
www.ecommerce-tage.online/

The target group of the E-Commerce-Tage online are (online) retailers, manufacturers, service providers, industry representatives, start-ups and multipliers.

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